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Bryan Blackburn
ServiceNow Employee
ServiceNow Employee

SaaS license management is the practice of promoting ownership, agility, visibility, and accountability of SaaS and software vendors used throughout the business. You can think of SaaS Management as a member of the SAM family, specific to cloud-based applications and services.  

While many businesses use on-premises software, many of our beloved applications—and the way we purchase and use software—are quickly moving to “the cloud” with the end-user in mind. These emerging SaaS products require a new way to track and manage software use, and SaaS management is the solution. SaaS license management fundamentally changes the posture of IT and procurement from a centralized, reactive approach to empowering, insight-driven management of the ever-evolving SaaS vendor stack. 

SaaS License Management, available with ServiceNow® Software Asset Management (SAM), can help you optimize spend for your growing list of SaaS applications. By managing your SaaS apps on the Now Platform, you can: 

  • Analyze usage and adoption of your SaaS products on a single platform 
  • Reclaim and reassign stale, underutilized licenses automatically via Workflows 
  • Tackle SaaS sprawl and reduce the cost by facilitating department chargebacks 
  • Identify overlapping software and rationalize the apps you own 
  • Leverage OOTB direct-to-vendor integrations for deep usage insights 
  • Connect to any SaaS app with an API to monitor meaningful usage 
  • And more… 

SaaS License Management includes direct-to-vendor integrations, providing deeper insights and publisher-specific metrics to help make strategic decisions to reclaim and reallocate SaaS licenses and better prepare for future purchases and renewals. Below are the SaaS integrations available today: 

Manage hybrid SaaS apps 

Office365 and Adobe Creative Cloud are hybrid apps, where compliance positions require install data and usage data for ServiceNow to present meaningful optimization insights. Typically, hybrid SaaS publishers make up a large portion of your SaaS spend and are critical to optimize. 

SaaS-only consumption tools that do not incorporate local install data will deliver limited value for hybrid SaaS apps. Likewise, vendors that have SaaS tools that are not integrated with their SAM tools will create issues for your hybrid SaaS landscape. 

Adobe Creative Cloud: Adobe Creative Cloud is a set of applications and services for photography, design, web, UX, and more. 

  • Compare list of user subscriptions from portal with installations to show effective license position 
  • Analyze last used data or metering coming from SCCM or JAMf to show reclamation and downgrade opportunities (from All Apps to Single Apps)  

Office365: Office365 is a cloud-based suite of productivity apps. 

  • Compare list of user subscriptions from portal with installations to show effective license position 
  • Analyze last used date or metering coming from SCCM or JAMf to show reclamation opportunities for stale users

Single Sign-On (SSO) integrations supported out of the box  

SAM provides usage and login data for single sign-on (SSO) applications inside Azure Active Directory and Okta. 

  • Azure AD SSO (Paris): Analyze last login and create reclamation candidates. (3400+ apps)  
  • Okta (Quebec): Analyze last login and create reclamation candidates. (6700+ apps)  

Build custom integrations with SaaS License Connections

Don’t see a SaaS app you want to connect to in the list below? SaaS License Connections enables you to build custom integrations and connect to any SaaS app with an API. 

SaaS integrations supported out of the box

Aha!: Aha! is a product management suite to set strategy, capture ideas, score features, and share visual plans. 

  • Analyze activities performed on the portal (ie: login, create, modify, strategies, features, roadmaps , etc)  
  • Automate reclamation workflow to reclaim stale users  

Box: Box is a content management platform for file-sharing, storage, and collaboration.  

  • Analyze file activity across 43 actions, such as create, download, read and share, etc.  
  • Preserve files before reclaiming stale users 

Broadcom Rally: Rally Software is an Enterprise Agile Planning platform for scaling agile development practices. 

  • Manage subscriptions for Rally by analyzing usage based on last login and activity time
  • Automate reclamation to reclaim stale users   

Calendly: Calendly is an app for scheduling appointments, meetings, and events. 

  • Analyze scheduled events to determine last usage activity  
  • Initiate reclamation workflow to reclaim stale user subscriptions  

Confluence Cloud: Confluence is a knowledge-sharing tool for teams to create and share content. 

  • Create or update a space, page, blog post, comment, or attachment 
  • Automate reclamation workflow to reclaim stale users   

Crowdstrike: Crowdstrike is a security solution for use cases like endpoint management and threat intelligence. 

  • Gain meaningful usage data to maintain Crowstrike compliance with insight into hosts with active agents and sensors
  • Generate mediation options to purchase new rights or remove unlicensed installs 

DocuSign: DocuSign provides tools for preparing, signing, and managing agreements. 

  • Analyze last login date and current envelope consumption vs. projected use 
  • Automate reclamation workflow to reclaim stale users  

Dropbox: Dropbox is a file storage and collaboration platform. 

  • Analyze file activity across logins & file operations 
  • Preserve files reclaiming stale users through automated reclamation workflow  

GitHub: GitHub is a code hosting platform for version control and collaboration. 

  • Analyze 30 action types for users such as creating branches, pull requests, making comments 
  • Automate reclamation workflow to reclaim stale users (for server or cloud)  

Google Workspace [G-Suite]: Google Workspace is a collection of cloud computing, productivity, and collaboration tools, software, and products. 

  • Analyze file activity across 51 actions all G-suite apps such as creating, reading, modifying, etc. 
  • Preserve drive/doc files before reclaiming  

GoToMeeting [includes GoToWebinar]: GoToMeeting is an online video conferencing software for scheduling, hosting, and recording meetings and webinars. 

  • Analyze last hosted meeting date across event logs 
  • Automate reclamation workflow to reclaim stale users from Meeting or Webinar product 

Jira Cloud: Jira is a tracker for teams to plan and build products. 

  • Analyze issue activities and audit log 
  • Automate reclamation workflow to reclaim stale users  

Looker: Looker is an analytics platform to help manage and analyze company data. 

  • Manage subscriptions for Looker by analyzing usage based on last login time and activity sessions 
  • Automate reclamation to reclaim stale users  

Microsoft Dynamics 365: Microsoft Dynamics 365 includes a set of interconnected, modular applications for enterprise resource planning and customer relationship management

  • Analyze usage based on user activity performed in the Dynamics environment for sales entities, customer service entities, or calendar activities

Miro: Miro is an online collaborative whiteboard for cross-functional teams. 

  • Analyze user access or updates to boards 
  • Automate reclamation workflow to reclaim stale users  

Monday.com: Monday.com is a visual platform for planning, organizing, and tracking work. 

  • Analyze user activity for updated card content & board activity (add, change or remove note, etc.)  
  • Automate reclamation workflow to reclaim stale users  

PagerDuty: PagerDuty is a platform for digital operations management. 

  • Analyze on-call rotation to highlight users not on schedule 
  • Automate reclamation workflow to reclaim stale users  

Roadmunk: Roadmunk is a product management platform that helps product managers plan and build roadmaps.

  • Analyze usage based on comments added to Ideas and Feedback
  • Create and update Feedback, archive and restore Roadmaps
  • Analyze last login date

Salesforce CRM [Sales Cloud, Service Cloud, Platform]: Salesforce CRM includes tools for sales acceleration, automation, and engagement. 

  • Analyze last login date and time 
  • Automate reclamation workflow to reclaim (deactivate) stale users  

Salesforce Marketing Cloud: Salesforce Marketing Cloud is a platform for marketing automation and management. 

  • Analyze contact consumption against entitlement to gain visibility to spend and demand  

 SAP Success Factors: SAP Success Factors provides human capital management software. 

  • Analyze last login date 
  • Automate reclamation workflow to reclaim stale users  

Slack: Slack is a business communication application. 

  • Analyze last active session users had on web, desktop or mobile, or changed status from away to active 
  • Automate reclamation workflow to reclaim stale users  

SmartRecruiters: SmartRecruiters is a Talent Acquisition Suite that supports recruitment marketing and collaborative hiring.

  • Examine user activity across 70 actions such as job created, candidate added, job ad created, etc.
  • Automate reclamation to reclaim stale users

Smartsheet: Smartsheet is an enterprise platform for work management. 

  • Analyze paid user actions for creating sheets and editing columns 
  • Automate reclamation workflow to reclaim stale users  

SurveyMonkey: SurveyMonkey is a surveying platform. 

  • Analyze 26 action types for users such as creating surveys, managing respondents, or editing surveys 
  • Automate reclamation workflow to reclaim stale users   

Trello: Trello is a visual collaboration tool for work management. 

  • Analyze last login date 
  • Downgrade stale users from an Enterprise license to a Standard license via automated reclamation workflow   

Webex Meetings: Cisco Webex Meetings is an enterprise video conferencing service. 

  • Analyze last hosted meeting date across event logs 
  • Automate reclamation workflow to reclaim users  

Workfront: Workfront is a collaborative work management application helping manage project lifecycles.

  • Analyze user activities such as projects created, programs updated, reports added, etc.
  • Automate reclamation workflow to reclaim stale users

Workplace from Facebook: Workplace is a business communication tool from Meta that helps teams stay connected.

  • Analyze user activity like sending messages, creating events, posts, and comments on groups
  • Automate reclamation to reclaim stale users 

Zendesk: Zendesk is a customer service and sales CRM solution including tools for help desk, email marketing, live chat, and customer engagement.

  • Analyze last login date
  • Automate reclamation to reclaim stale users

Zoom: Zoom is a cloud-based video conferencing tool. 

  • Analyze last hosted meeting date across event logs 
  • Automate reclamation workflow downgrading Corp or Pro licenses to free Zoom basic license  

Check back regularly to see what’s next in our upcoming releases. 

Curious to learn more? Download a copy of our white paper, “What is SaaS License Management?” or check out our website at www.servicenow.com/SAM

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